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Summer’s Ending

August 20, 2008

The last time I blogged here it was the start of 2008 and now we’re finishing up the summer. My kids are back in school Monday, so I consider “unofficial” summer to be done at that point, regardless of the solstice action or the temperature.

It’s been a productive year thus far, although I don’t think anyone ever gets as much done as they hoped they would when a year began. It can be a slog, especially if you’re trying to build something via bootstrapping, without the resources to do as much as fast as you’d like. In business, I’m talking about Bessed, but of course life in general is like that, too. You look back and see that the things you wanted to fix still haven’t gotten fixed because some things absolutely needed to get fixed. It’s the eternal struggle between getting things done and putting out fires all day.

This summer’s been a big one in our family, with kids learning to ride on two wheels, learning to read (and loving it as much as I did when I was a kid), and learning to do some other things for themselves so Mom and Dad aren’t in constant servitude. We also had a couple of big events, with back-to-back trips — a vacation to Kiawah Island, South Carolina and then a trip to Niagara Falls for someone’s big birthday (no numbers mentioned). There was much fun, but in some ways I’m looking forward to the structure that comes with school and cooler weather. (I’ve drank a lot this summer, too; scaling back on that wouldn’t be a bad thing.)

I’ll be 40 in about 16 months, and I’ve been spending a good amount of time trying to figure out where I want to be at that point, and what to do if I don’t get to where I want to be. Yes, 40 is just a number, but it doesn’t hurt to use it as a benchmark to take stock of where you are, where you’d like to be, how likely it is you’ll get there, what to do if you can’t get there, or even what you’ll do if you do get there. The “there” is different for everyone — for me, it’s to use this end of summer as the jumping off point for a concerted effort to fill a niche with Bessed and make it a worthwhile endeavor for myself and those who use it. Can I find the people, pay the people, and create the path that will make a somewhat amorphous blob into a useful, focused site, or will it be time to move on?

Well, summer’s not over yet. While I ponder, I think I’ll have a drink out in the sun.

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Not Really Getting Wikia Search

January 7, 2008

As a participant in the human-powered search field, I’ve been very interested to see what Jimmy Wales and his for-profit Wikia Search would add to the mix. Presumably the legend of Wikipedia would have something new and exciting for us as he attempts to “fix” search. Well, giving us results 11-20 on the same page as the first 10 results is maybe a little exciting. Otherwise, I don’t get it.

Maybe it’s not fair to judge a project that begs for human participation but launches with almost none. After all, Wales has said that when Wikipedia launched, the “Africa” page’s content consisted of the line “Africa is a continent.” On the other hand, Wikipedia launched with no eyes on it; not so for Wikia Search. For such a high-profile launch, this should have been left to bake a while longer so people could get a better idea of the vision.

As it is, you get poor results coupled with empty “mini-articles” and the opportunity to use social features like photos, profiles, “friends”, etc. Not exactly cutting edge, and personally I still don’t get why anyone thinks people want social features baked into their search engine. While we offer commenting on Bessed, we have no mechanism for people to open accounts and share among each other because we can’t see the purpose in it, or at least we don’t think people will use it to any extent. It seems to make more sense for a Facebook or Myspace to start a search engine than it does to start a new search engine and then try to add the social features. But then again I don’t have a lot of time to make “friends” on the Web, so maybe I’m not representative of others’ feelings about this.

It will be interesting to see what kind of participation level Wikia will get, whether the Wikipedia “magic” will rub off on a project that has a very different purpose. Of course, Wikipedia has been taking its lumps lately for becoming an insider’s kingdom, but I’m sure Jimmy Wales would be happy to have such a problem with Search Wikia. Better to have a smaller, more arrogant group snatch the keys than to have no one be interested at all.

Time will tell, but the initial take is that rushing to meet a deadline for getting Search Wikia off the ground has left it open to easy criticism.

UPDATE: Not getting the love from TechCrunch, either. I would add that I’ve been on the mailing list for Wikia and this morning Michael Arrington accused Wales of giving the New York Times permission to publish its review of Search Wikia while asking all other media to hold off. Wales denied the permission was given and said NYT jumped the gun.)

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Scaling Versus Scoring

September 6, 2007

Jason Calacanis has a very interesting new post up that talks about the tension between building out infrastructure to scale a business and introducing features that make people want to use your product/service in the first place.  Calacanis discusses it as the CEO wanting to announce cool new stuff while the CTO is not sure the infrastructure can handle the crush of people wanting to use the new feature—he uses Twitter as a possible example.

But I think this could be a post about the tension in general when you run a business—how much you promise vs. what you can deliver right now.  On the tech side, the question is whether your software/hardware will hold up.  But think about very non-techie businesses and a similar theme emerges. For example, a small ad agency pitches a big client, gets the work and quickly realizes it doesn’t have enough people to do the job.  In addition to the problem of finding the people,  there will be the issue of paying them, as the new project might promise mounds of money in the future, but will completely drain cash flow today. From the outside you see an agency that just landed a big client and is going places. From the inside you see an agency that might go broke before it ever gets the work done that would catapult it to a higher level of success.

It’s sort of the classic entrepreneurial bootstrap story—overpromise and then stress out on how to deliver. If you deliver, you get the rewards. If you don’t deliver, you’ve disappointed users/clients, and you might destroy your reputation before you even have one.

One thing I’ve always enjoyed about being my own boss is that I no longer feel that dread on Sunday night that I have to work the next day.  I think the entrepreneurial tension is something that drives you to want to work, because it’s an exciting challenge, even if it’s more stress than might be healthy.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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My Week as Michael Arrington

September 5, 2007

When you’re small and want attention, sometimes you do silly things.

After reading a post last week at TechCrunch called “Attack of the Fake Bloggers”, I got an idea. A wonderful, awful idea. How could it be that TechCrunch was chronicling Fake Steve Jobs and the like, yet no fake Michael Arrington (TechCrunch’s founder if you don’t know) existed?

So I started thinking about a day in the life of Michael Arrington and my first thought was Arrington sitting at breakfast analyzing a banana as if it was a Web 2.0 company. That thought turned into this post, and CrunchFood was born. Arrington himself was nice enough to mention the site, which spurred blog mentions from Fortune, Wired, WSJ’s All Things D, Valleywag and a number of other sites. Much traffic ensued, to my amazement and delight.

It was a lot of fun, but, alas, I have a day job, and I liked the eight or nine posts so much that anything more seemed as though it would ruin the fun. I could’ve come up with dozens of more titles like “Turkey, A Chicken Clone” and had a good time creating fake IMs in which Arrington gets annoyed at Jason Calacanis for saying Mahalo all the time, but, really, what was the point? As a reader, you got the joke; no need to belabor it.

If you happened upon CrunchFood last week, I hope you enjoyed it as much as I enjoyed writing it. If all my work was that much fun, I’d never feel like sticking a pencil in my eye.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Where is Search Broken?

August 23, 2007

I wrote a guest post on AltSearchEngines.com yesterday asking the question “Where is Search Broken?” Please stop by, give it a read and offer your thoughts.

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Bessed Search Plugin for Firefox

August 22, 2007

Many thanks to Jeremy Weiss of Blue Phoenix Consulting, who created this Firefox plugin that lets you search Bessed straight from your browser’s navigation bar. It’s easy as pie to add—just click the link and it’s ready for use.

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Quickie Book Review: The Ultimate Sales Machine by Chet Holmes

August 21, 2007

I don’t think I would want to work for Chet Holmes, author of The Ultimate Sales Machine. That sounds like a slam, but the truth is that I wouldn’t want to work for him because I think he would demand the very best out of me at all times, to the point where I would get annoyed.  I’m just too lazy to be great all the time (if I’m great any of the time), and his “pigheaded discipline and determination” might be too much for me. On the other hand, instilling his ideas to the best of my ability would put me far ahead of where I’m at today, so I’m going to give it a try. (But I’m still not going to work for him.)

As the name suggests, The Ultimate Sales Machine is about sales, and it’s a great book for any sales organization.  But only if you really have the “pigheaded discipline and determination” that Holmes repeatedly speaks of.  Because Holmes’ biggest message is that he’s got all kinds of strategies and tactics to make your sales organization better, but they’re only going to work if you do them and stick with them, which most people won’t. (Which is why most people would probably not want Holmes leading them, as he’d hold their feet to the fire, which unfortunately too many of us do not want.)

This is not strictly a sales book, though, at least not in the “here’s how to make a sale” sense. While the tail end of the book is very tactical, the front end is more about getting in the right mindset to market effectively. Holmes is relentless in his ideas on time management, on repeated workshops to work on getting presentations and pitches down to a science, and to selling customers on education more than products.

Holmes’ method of getting in the door with customers works because he really is suggesting giving something in order to get.  All of us know that when a salesperson calls on us, he/she is trying to sell us something, but even knowing that we can still get roped in if they offer us some bit of information or research that is going to help us be better.  After all, we can always say “no” to the pitch later. From the salesperson’s perspective, though, the first step is getting you into the funnel, and giving away something of value upfront is the best way to do that.

I said I wouldn’t want to work for Holmes, but that’s a shortcoming on my part.  Because I sure would hire him, so he could whip my employees into shape, and use these winning strategies to drive my business (and get rid of slackers like me that didn’t want to do the painful work of improving).  Whether you’re in sales or not, this book really has some inspiring chapters that I’d recommend.

P.S. I just went to Chet Holmes’ Web site and signed up for his newsletter. I absolutely hate his site, which is the run-of-the-mill sales pitch after sales pitch type of site that so many online marketers use. I still signed up because I liked the book so much, but I’m a little disappointed to see that Holmes uses the same rah-rah tactics that so many of these guys use.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Quickie Book Review: Buzz by Ed Koch

August 21, 2007

I like to read books about “buzz” because I’m always looking for ways to get a little traffic love for Bessed on a small budget. So I got the book Buzz by Ed Koch, the former mayor of New York.  It’s sort of a strange book, but it had a few insights that were worthwhile, which I will share with you now.

First off, I had forgotten that Ed Koch, a lifelong Democrat, had pulled a switcheroo and vehemently supported George W. Bush for president. As far as I can tell from this book, he hasn’t changed that opinion. Therefore it appears that going against your lifelong stated philosophy is one way to build buzz, as this worked for a while for Koch, and it got him another book deal.

But that’s being nasty.  Here are some good points and bad points about the book itself, in case you’re interested in picking it up.

It’s broken down into four parts, from “How Buzz Begins” to “Recognizing Victory”. Personally I felt like the chapters could’ve been thrown together any which way and made as much sense as they did in the order presented. This isn’t really a “how to go from Point A to Point B” kind of book; it’s just a lot of different ideas thrown together. That’s fine, I don’t need a framework, but these types of books always insist on making it seem like you’re getting a more cohesive picture than you are. All us readers want is a few good ideas, so dispense with the grand plans I say.

My takeaway from the book is that being honest and honestly enthusiastic will help build you buzz. Say what you’re going to do, do it, and be honest and as friendly as you can be along the way.  On the other hand, don’t back down when challenged, or people lose respect for you and they lose some of the hope you’ve given them. This strikes me as being more about personal buzz than buzz for your business, but I think there is some crossover. I also think this applies if you run a company with employees that look to you for leadership, especially if you’re a startup. After all, a lot of startups are riding on a vision, and they need a strong leader to make people keep believing in that vision.

Koch is a good storyteller, and there are some very good anecdotes here, including one about Mother Theresa and some chocolate chip cookies that I particularly enjoyed. (That Mother Theresa always did crack me up!)

One of the more bizarre chapters is the one in which Koch tells you how to create buzz by writing letters to important people. He reprints his exact letters to various New York City honchos as well as Pat Robertson, and even lets us in on a few e-mail exchanges between him and random people.  I have no idea how these letters create buzz, but even if they do, I’m sure they create more buzz if you’re already a well-known person like Ed Koch than if you’re me. Very strange.

If you’re looking to build your business’s buzz based on your product features or your marketing or social networks, etc., Buzz is not about that at all. But if you’re a CEO who wants to build buzz to your business via your own personal brand—and there’s nothing wrong with that—Buzz could be helpful. After all, Ed Koch came from nothing to be mayor of New York.  That’s a rise to stardom worth emulating.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Bessed, Mahalo and Human-Powered Search

July 18, 2007

I’ve been asked about it several times, but have been tardy in writing about Mahalo, the new human-powered search engine that Jason Calacanis is spearheading. I did get a chance to talk about it a bit with the New York Times‘ Randall Stross, who wrote this piece on Bessed, Mahalo and other search competitors a few weeks back.

I’m grateful to Stross for including Bessed in his piece, as my initial fear about Mahalo was that people would think that Calacanis had thought this up all on his own, and had thought of it first, when in fact Bessed was launched in October of 2006, long before Mahalo. I was afraid people would think that we were the copycats.

To his credit, Stross did his homework. He realized that Bessed had launched this concept of a “human-powered search engine” before Calacanis came out beating his chest and talking up the VC money he has backing him up.

I’m not upset about Mahalo launching almost a carbon copy of what Bessed is doing—or, as a friend e-mailed to me, “Dude, they stole your idea!” (Although it was a litte disheartening to see them tout themselves as the “first human-powered search engine.”) That’s the nature of competition. Frankly, I’m jealous of the money Calacanis has behind Mahalo. It will be interesting to see what it gets them.

However, there are some differences between Mahalo’s game plan and that of Bessed, and I think those differences are what will ultimately doom Mahalo, or at the very least force it to change course from it’s currently-stated plan. I’m also afraid Mahalo might kill the idea that human-powered search can work, because its current offering doesn’t offer a ton of value. And if that happens, it could hurt Bessed over the long run. So, while I would not be unhappy to see Mahalo fail, how it fails matters to me :)

First, here’s what is good about Mahalo. (Generally it’s the same as what I think is good about Bessed.) Mahalo is having human editors find results, which is eliminating spam from its results. The site looks attractive. It’s allowing visitors to suggest new sites to add. And I think it offers good results for the topics it’s covering.

But Mahalo makes one big mistake. It is attempting to create results for only the most searched-for terms. The problem is, most people are perfectly happy with Google results for the more common searches. They aren’t looking for an alternative. Where Google and other engines often fall flat and and are susceptible to spam is in the “long tail” of searches—searches for specific people, products, facts, etc. These are the searches in which searchers come away dissatisfed and are open to an alternative that can solve their problem and save them time.

I don’t know if any human-powered effort can adequately cover the millions of potential searches that take place each day, but by simply ignoring them Mahalo has no compelling reason to exist. It does not solve a searcher’s problem, so beyond what Calacanis can drum up traffic-wise based on his own personal celebrity, it will fall flat.

Our goal with Bessed is to fill the holes in the long tail, sifting out the junk on those specific searches that so often are maddening—when you find one site selling the same thing on four different domains or you are lured to a site on false pretenses because the site has pasted your keyword (and a hundred others) on a page that is completely irrelevant. Those searches drive you crazy, and Google’s algorithm, which puts so much stock in the links between sites, has a hard time sifting the junk because there are so few links between sites in the long tail, thus making it hard to give any of the pages credibility over others. This is where the humans can and should be; this is where we can make a difference.

This doesn’t mean Bessed will ignore the “short tail,” but it means we know that we can create more value in attacking searches that robots have not yet mastered. If I had Calacanis’ money, this is where I would be spending it. Maybe he’d like to give it to us?

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Life After Death

July 17, 2007

My mom, Geraldine Jusko, died on June 21, 2007.

My father, Ronald Jusko, died in October of 1979.

I was only 9 when my dad died, and, like most 9-year-olds, I didn’t know what to think. I felt sad, and a little scared, but mostly I wondered what you do when someone dies, how you’re supposed to act. I thought maybe I should cry all the time, because if I didn’t it meant I didn’t love him enough. He & my mom had been divorced, so he didn’t live with us when he died, which made it even more difficult for his death to have the full impact on me that it might’ve had. But I definitely remember having the idea that I would never see him again.

Like a kid does, I bounced back from his death fairly quickly. My home life didn’t change considerably; his death hadn’t changed the fact that my mom and my brother and sisters and I lived in the same house and would keep doing essentially the same things. After the initial shock, I was pretty much back to normal. (Other than the unhealthy fear of death that spends too much time near the front of my brain even today, and the lingering knowledge that the heart attack that killed him occurred when he was only 8 years older than I am now.)

That was roughly 28 years ago, and of course my 37-year-old self is a lot different than that 9-year-old. I’m married and have two kids of my own now. But it’s weird to see that my mom’s death has brought on some of the same feelings I had as a 9-year-old. Except the ability to bounce back is still eluding me.

My mom had battled leukemia on and off for over 10 years, and had some very bad times. But she’d always come back. Maybe not better than ever, but her body was amazingly strong, especially for a woman that had never worked very hard at keeping it that way. When she ended up in the hospital after a bad reaction from her latest round of chemotherapy, I braced myself for a long slog, but generally thought this was just another thing to get through. I felt that my siblings and I could just be there for her and we’d will her back to health eventually.

After two months in the hospital, I thought that I’d been right. She made a recovery after several very tense times, and it looked like she might be on the road back. She celebrated her birthday in the hospital, just 11 days before she died, and on that day she ate a little birthday cake the hospital had made her, and my kids sang Happy Birthday to her.

And then it all fell apart, so swiftly I’m still trying to save her in my head. What if they’d….? We should’ve…

I’m still having trouble believing that I will never see her again. How can she be so fresh in my memory and yet so completely gone from my life? How long will it be before I stop thinking of little things in my life and my kids’ lives that I want to share with her, as I would store them up previously in my mind for our phone conversations or when we’d next see each other in person?

In the same way that my life didn’t substantially change in a material way after my father’s death, my life doesn’t really change now. I didn’t need my mother to take care of me any more; I didn’t live with her anymore. I still live in the same house I did before, with the same family that I love, and the same career. The day my mother died, I checked my e-mail before I went to bed. That sounds wrong to me somehow, but it’s the truth.

Except a lot has changed. I now have no parents. The biggest constant in my life, my mother, is gone. It’s a hard feeling to describe, but I feel untethered, as if this world has become a little more unreal and that I could just float out of it. Many things seem pointless in the light of knowing that my mother will never see or experience them again (and that at some point I won’t, either).

And yet I’m supposed to just go on living. Get back to work. Get my daughter back to bed when she wakes up crying. Pay the phone bill. The basement wall needs waterproofing. The cat just crapped on the couch again.

Life doesn’t stop. That’s probably a good thing. But right now it feels pretty bad.

I’m trying to let the good things get a toehold again. My kids had a successful 4th of July lemonade stand, thanks to neighbors and friends. My son and I went for a bike ride today and he made me give him Olympic-type scores for his performance as he coasted down a tiny hill. Yesterday I asked him what he dreamed about and he said, “I didn’t have any dreams. Just the black screen.” There’s plenty to smile about.

Time heals all wounds, etc. But right now meaning is hard to come by. I’ll keep going through the motions, and hopefully somewhere along the line I’ll start to feel fully connected again.

Things won’t ever be the same. But there are still worthwhile things.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.