Archive for November, 2006

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On ReviewMe, PayPerPost and Righteous Purity

November 14, 2006

I’ve been involved with some political campaigns in the recent past, going so far as to have been a delegate for John Kerry at the 2004 Democratic Convention. While this would lead you to believe I’m a hardcore lefty, I’m not really. While I certainly veer that way, one of the things that has always made me most uncomfortable about political involvement is that most of the people you meet are extremists. They are loud and proud, and will shout you down if you’re not as extreme, or, maybe to phrase it better, not as “pure”, as they.

I think of them as I read the coverage given to the new get-paid-to-blog services like PayPerPost and now ReviewMe. (I’ll refrain from linking to them lest someone think I’m being paid to write this.)

Just as the extreme political activists shower you with disdain and knock your credibility if you’re not hugging the party line, too many bloggers have decided that they too have the truth in a headlock, and that anyone who thinks differently has no credibility. The many vicious reactions to these paid-to-post businesses are ridiculous.

I know that many hardcore bloggers have gotten themselves all worked up into thinking they are “citizen journalists” and somehow very different—i.e., more “pure”—than old-school journalists. And the thought that someone would come along and try to besmirch the bloggers’ hard-won credibility by paying bloggers to write nice things about a debt consolidation service or whatever? Scandalous. It’s time to draw a line in the sand! Which side are you on? The “purists” or the “sell-outs”?

The argument seems to be that if some bloggers are writing blog posts simply to get paid, then it calls into question not only that individual blogger’s motives and credibility, but the motives and credibility of bloggers everywhere, as if bloggers are some sort of association or club or whatever. You do know the secret handshake, don’t you?

But bloggers aren’t some sort of organized group. In fact, that is what many people love about blogging in the first place. Grab your piece of the Internet and start writing about whatever crazy crap comes into your head. Look at me! I wrote about my boogers! I’m a blogger!

Bloggers aren’t looking for some sort of code of ethics handed down by so-called “A-Listers” who’ve managed to build a big audience and now seem to want to defend their turf. Most bloggers don’t give a rat’s ass about the ethics of blogging. Why? Because they’re blogging on their own time for the grand total of zero dollars for their own enjoyment. But, hey, if they can get ten or fifteen bucks here or there to help justify their desire to transcribe the latest Lost episode for people they’ll never know, do you think they care whether some guy making $150,000 a year and listed on the Technorati Top Poobahs thinks they’re not “pure”enough?

I’m getting into rant territory here.

The point is, the blogosphere is not some sacred place—it’s full of crap just like every other place on the Earth. And just like in those other places, reasonably intelligent people know to put their bullshit detectors on when reading what is written there. When I listen to a sports radio personality tell me that the ribs down at Don’s Slop House are the shit and that I need to get myself down there pronto, I’m well aware that I’m not getting a “pure” endorsement. I’m a big boy and I can separate the wheat from the chaff. Same for blogs.

So get off of your high horses. If blog readers think that paid bloggers are insulting their intelligence, they’ll stop reading, and the “problem” will be solved. Cut the sanctimony and let the market decide.

Whoa, I’m starting to sound like a Republican.

P.S. I see via Dave Taylor that WordPress is now censoring bloggers that write blog posts for pay. Hey guys, I didn’t get paid $30 for this post, so don’t delete my blog! My annoyance at your pompousness is sincere and no one had to pay me for it.

e-mail me: adam@bessed.com

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Latest Bessed, November 13 2006

November 13, 2006

Every day Bessed adds new topics, updates others and expands the information you can tap into…

ReviewMe is a new site that pays bloggers to blog about certain topics, a practice that has stirred up some controversy in the blogosphere.

Zune comes out tomorrow. Will it be real competition for the iPod?

Steve McQueen is still dead, but his stuff was just sold at auction this weekend, and he made a bundle.

Need some ideas for Thanksgiving Recipes?

Microsoft looks to have a winner with Photosynth, which can take multiple photos of the same place and turn them into a single 3-D recreation.

In case you missed it, Iowa Governor Tom Vilsack was first to throw his hat into the ring for president in 2008, perhaps thinking a Dem sweep was a good time to have a feel-good campaign kickoff.

Other additions/updates: Dolce & Gabbana Dresses, Measles, Home Depot, Amanda Congdon, Cartier Rings, Gale Harold.

Got a site that needs attention? Add yout URL to Bessed. Find your topic and tell us about your site. Don’t see a place where your site fits? Let us know—we’ll build the category you request and add your site to it.

e-mail me: adam@bessed.com

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15 Best TV Shows of All Time

November 10, 2006

I had better things to do tonight but Seth Godin convinced me to do a Squidoo page. Here it is:

Fifteen Best TV Shows of All Time

Maybe I should have said Bessed.

e-mail me: adam@bessed.com

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A Polish Dish

November 9, 2006

I am half Polish. Dish Network thinks I’m, like, totally Polish:

It would easy to make fun of Dish Network for having sent me this, as calling myself “Polish” is only a reference to distant ancestors who actually spent time in Poland. The only Polish word I know is “dupa”. As in “You bet your dupa I’m Polish!”

But I don’t want to make fun of the marketing goof. Instead, I think it’s awesome. I know a lot of companies are targeting the Hispanic market with Spanish-language marketing pieces, but I had absolutely no idea that companies were targeting the Poles. What other languages is Dish Network doing this in? Russian? Hungarian? Kazakhstanian? (Don’t know if that’s a language, just a nod to Borat.)

Anyway, a toast to Dish Network for targeting my people. God knows satellite TV should be on the top of their lists as they embark on their American adventure.

Nostrovia!

e-mail me: adam@bessed.com

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How to Be Great

November 9, 2006

The title of this post might lead you to believe that I’m great, but at this point probably only a few close friends and family members would voice that opinion. I should at least be able to count on my wife and my mom, right? And my kids aren’t old enough to have gotten cynical about me yet, so maybe there’s a couple more points.

Anyway, I’m referring to a Fortune article that VC Confidential’s Matt McCall has done a good job of summarizing and adding some words of wisdom to. The article’s basic premise is that people who’ve achieved greatness have done so through…wait for it…practice!

That sounds a little useless, but only if you take “practice” to mean mindlessly doing the same thing repeatedly. Instead, real practice is the hard work of continuously trying to improve instead of just going through the motions.

Here are the 5 points McCall distilled from the article. Realize that not all of these are going to be easy to relate to your life or your job, but you could probably relate them if you were willing to…practice. I’ll tell you how I stack up against the great ones, if you’ll tell me how you stack up:

1) Approach each critical task with an explicit goal of getting much better at it. The example, in golf, is not to just hit golf balls for an hour, but specifically focus on landing 80% of the balls within 20 feet of the pin with your 8 iron. This focused effort is what researchers call “Deliberate Practice”. Practicing with a specific goal of getting better leads to longer retention and a deeper interpretation.

I’m somewhat good at this. I do try to practice things with specific goals in mind. My downfall? I get frustrated too quickly if things don’t go well, which puts me in danger of falling back to doing the easy thing instead of continuing to go after the specific thing I need to improve upon.

2) As you do the task, focus on what’s happening and why you’re doing it the way you are. Be aware of what you are doing. When you tune out and execute on auto-pilot, your neural pathways don’t form with the same energy or vigor as when you are focused and present.

Generally pretty good at this. If anything my downfall is to overthink things.

3) After the task, get feedback on your performance from multiple sources/angles. Make changes in your behavior as necessary. Most people avoid criticism and don’t seek feedback. Without direction and assessment, you “don’t get any better, and you stop caring.”

Not good at this. Hate to admit it, but I’m just not. I can’t even throw in a qualifier, except to say that I’m trying to get better about it. Maybe that’s why I’m doing this blog? Why am I doing this blog?

4) Continually build mental models of your situation – your industry, your company, your career. Enlarge the model to encompass more factors. Create pictures of “how the elements fit together and influence one another.” Grove, Gates, Rockefeller all had maps of their industries. Napoleon would identify and track the key elements from the battlefield in his mind.

I give myself high grades here. I have always tred to have a good feel about where I fit in within the scheme of things. Where I’m at, where I want to go, who are the people or companies that I’d like to be associated with, etc.

5) Do those steps regularly, not sporadically. Occasional practice does not work. Consistent practice is key or entropy sets in. Hogan used to say that if he missed a day or two of range practice, he would be set back a week.

This one’s hard to judge. I work every day, but that’s not exactly the same as hitting a bucket of balls. I guess if every day I’m cognizant of my behavior and try to pinpoint my actions to things that are likely to drive my success forward, that would be like consistent practice. Not sure how I rate myself. Probably a little better than average. I think a lot about what is the best way to spend my time and if there are ways I could be doing my work better. At the same time, sometimes work is just nose to the grindstone, and you barely have time to think.

I’m going to give myself a little extra credit, though. Having read about how to be great is actually like practicing to be greater, in that I’ll take those ideas forward with me and try to get even better. And writing this post about it will help, too, because I always remember things better if I’ve written them down; my brain seems to work that way.

So I’m on my way. Greatness here I come.

e-mail me: adam@bessed.com

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Latest Bessed, November 8, 2006

November 9, 2006

Every day Bessed adds new topics, updates others and expands the information you can tap into…

Thinking everyone had their heads turned because of the elections, Britney Spears went off and filed for divorce from Kevin Federline. A lot of people think K-Fed is an untalented loser, but he managed to snag Britney Spears while his former girlfriend was still pregnant with his second child, and he got Spears to keep him around long enough to have not one, but two children with her. I’d call that a talent, and I’m guessing he doesn’t come out a loser on the divorce deal, either.

Halloween’s over, time to start thinking about Thanksgiving and, yes, even Christmas.

With the NBA season back in full swing, you’re sure to be hearing more from Dallas Mavericks owner Mark Cuban. Not that he was silent in the off-season.

In case you missed it, Kirstie Alley did the catwalk on Oprah this week after having lost 70+ pounds. I was surprised to learn that she’s 55. Of course I was surprised to find out that I’m 36.

Also, updated Borat, who is making Kazakhstan proud—well, not really.

Other new topics started or updated: Car Rental, RealAudio, Deer, San Luis Obispo California, Hillsborough California, Girls.

Got a site that needs attention? Add yout URL to Bessed. Find your topic and tell us about your site. Don’t see a place where your site fits? Let us know—we’ll build the category you request and add your site to it.

e-mail me: adam@bessed.com

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The Reward for a Job Well Done

November 6, 2006

Like quite a few other people today, I saw this post on Guy Kawasaki’s blog, pointing to a very well done and interesting post from food blog The Amateur Gourmet.

I saw that the Buzzoodle blog also referenced Kawasaki’s post and I left a comment there about the decision bloggers have to make in the age of “the Digg”, when an awesome post can bring thousands of visitors, or can simply be ignored, making all your work seem not quite worth it.

Here’s what I said:

I think that a problem for a lot of bloggers is that they want to create something noteworthy but at the same time they are afraid to spend so much time on something that may be passed over so quickly in the never-ending rush to the new new new. If you get Dugg, your hard work pays off. If you don’t you may have just spend 6 hours on something that was fun but feels like not the best use of your time. On the other hand, if you spend 6 hours on a single awesome post like that one, maybe you end up on Guy Kawasaki’s blog and people start pointing you out and you gain a whole new audience. Sometimes you have to take that chance and spend that time to craft something really great if you want to get noticed.

If you’re blogging purely for fun, it doesn’t matter either way. But if you’re blogging for business purposes, it’s sometimes difficult to decide how much time to spend on something like that, especially if you’ve done something grandiose in the past and couldn’t get a bite of interest out of the Internet at large.

Like everything else in life, you have to weight the pros and cons. It comes down to how much money you have and/or how much time you have as to whether you’re going to reach to the top of your creative game to pull out something truly special or be a little less marvelous but keep the ball rolling forward.

e-mail me: adam@bessed.com

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Veddy Interesting

November 6, 2006

A few things that I liked today…

For as great as Southwest can be, do they need to be so obvious about ranking passengers based on their punctuality?

Via Seth Godin, what would it look like if you put marbles in a blender?

It appears the See Clearly Method is not going to be the answer to my prayers.

Following on my earlier post, Judy’s Book is getting hammered by some of its members. On the other hand, they wouldn’t be angry unless they really cared.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world. 

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Bessed, One Month In

November 6, 2006

With one month under our belts since our launch, it’s time to assess where the Bessed site on the Web currently stands.

For the month of October, Bessed had 7,512 page views, or about 242 page views per day. Peanuts, but actually fairly encouraging. We launched with no name recognition, no venture capital to boast of, no TechCrunch profile.

We expanded the site to over 225 topic pages. Our goal is to have at 200 new pages created each month here in the earlygoing, and ramp that up in a few more months to really reach some critical mass. We are still at a place where 90% of the searches are simply coming up empty. While I don’t like that and want to see a better hit rate, we’re encouraged that Webmasters are using the site comments to request new categories and to have their sites listed, so many of them seem to get it.

A mention in Erick Schonfeld’s Business 2.0 blog (“The Search for the Next Big Leap in Search“) and a kind word from Adam Audette in his LED-Digest brought Bessed some attention, but otherwise I can’t say the paparazzi were camped out in front of my house or anything.

All in all, not a bad first month.

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The Latest Bessed November 6, 2006

November 6, 2006

Every day Bessed adds new topics, updates others and expands the information you can tap into…

Peyton Manning’s got the Indianapolis Colts rolling at 8-0, including a big game Sunday night against the only team that’s been able to stop him, the New England Patriots.

Kanye West went a little nutso last week at the MTV Europe Music Awards. No one was entirely surprised.

Novell went a little nutso, too–teaming up with Microsoft in an attempt to make Linux and Windows a bit more compatible.

The Miami Heat took possession of their humongous NBA champion rings, then lost 2 out of their first 3 games.

But that’s not all.  We also created or updated many other topics, including these fabulosities : Elizabeth Arden Red Door Spas, Poetry, Grand Theft Auto: Vice City, Al Gore, The Rocky Horror Picture Show, Panic! At the Disco, Hip Hop Music, Las Vegas Nevada, and Foothill Ranch California.

Got a site that needs attention? Add yout URL to Bessed. Find your topic and tell us about your site.  Don’t see a place where your site fits? Let us know—we’ll build the category you request and add your site to it.