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	<title>Comments on: Book Review: The Dip by Seth Godin</title>
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	<link>http://adamjusko.wordpress.com/2007/05/08/book-review-the-dip-by-seth-godin/</link>
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	<lastBuildDate>Thu, 27 Aug 2009 16:33:15 +0000</lastBuildDate>
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		<title>By: David parsons</title>
		<link>http://adamjusko.wordpress.com/2007/05/08/book-review-the-dip-by-seth-godin/#comment-12879</link>
		<dc:creator>David parsons</dc:creator>
		<pubDate>Thu, 27 Aug 2009 16:33:15 +0000</pubDate>
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		<description>Seth Godin is one of the most intuitive writers around. The Dip is his way of presenting instructive advice on a topic that&#039;s engaged me for more than 30 years: human persistence.

Yes, the initial enthusiasm of choosing a new direction is wonderful to feel but when the rubber meets the road and the fun must turn into work that&#039;s when things get serious. It can quickly turn smiles upside down.

That&#039;s why I developed an on-line &quot;machine&quot; called H.E.R.O. that anyone can use free of charge. It&#039;s designed to force the user to examine past personal victories in such a way that a general immune-like response to failure is triggered. Human physical (hard)immunity is tremendously intelligent but when some of that intelligence is made available to the thinking it becomes mindset (soft) immunity.

To succeed at anything the motivation should be blasting upward from the gut (brain) to the head (brain). Not the other other way around. 

Once that&#039;s all in place good instruction, like that which is contained in &quot;The Dip&quot;, is much easier to follow. If its placed on top of such authentic motivation it becomes more organic. 

With books like this added to the mix, one should be quite capable of beating the odds stacked against them. I&#039;d hate to be the one to compete with such a force as that.

Loved your review of &quot;The Dip&quot;.</description>
		<content:encoded><![CDATA[<p>Seth Godin is one of the most intuitive writers around. The Dip is his way of presenting instructive advice on a topic that&#8217;s engaged me for more than 30 years: human persistence.</p>
<p>Yes, the initial enthusiasm of choosing a new direction is wonderful to feel but when the rubber meets the road and the fun must turn into work that&#8217;s when things get serious. It can quickly turn smiles upside down.</p>
<p>That&#8217;s why I developed an on-line &#8220;machine&#8221; called H.E.R.O. that anyone can use free of charge. It&#8217;s designed to force the user to examine past personal victories in such a way that a general immune-like response to failure is triggered. Human physical (hard)immunity is tremendously intelligent but when some of that intelligence is made available to the thinking it becomes mindset (soft) immunity.</p>
<p>To succeed at anything the motivation should be blasting upward from the gut (brain) to the head (brain). Not the other other way around. </p>
<p>Once that&#8217;s all in place good instruction, like that which is contained in &#8220;The Dip&#8221;, is much easier to follow. If its placed on top of such authentic motivation it becomes more organic. </p>
<p>With books like this added to the mix, one should be quite capable of beating the odds stacked against them. I&#8217;d hate to be the one to compete with such a force as that.</p>
<p>Loved your review of &#8220;The Dip&#8221;.</p>
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		<title>By: Marketing &#187; Blog Archive &#187; Pushing Prada – some thoughts on how to generate excitement around your luxury goods</title>
		<link>http://adamjusko.wordpress.com/2007/05/08/book-review-the-dip-by-seth-godin/#comment-12803</link>
		<dc:creator>Marketing &#187; Blog Archive &#187; Pushing Prada – some thoughts on how to generate excitement around your luxury goods</dc:creator>
		<pubDate>Mon, 10 Mar 2008 20:23:05 +0000</pubDate>
		<guid isPermaLink="false">http://adamjusko.wordpress.com/2007/05/08/book-review-the-dip-by-seth-godin/#comment-12803</guid>
		<description>[...] The Dip (Read a review &#124; Buy), Seth Godin&#8217;s pithy little book about knowing when to quit, the author advises that [...]</description>
		<content:encoded><![CDATA[<p>[...] The Dip (Read a review | Buy), Seth Godin&#8217;s pithy little book about knowing when to quit, the author advises that [...]</p>
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