Bessed Launches

October 3, 2006

Bessed had its official launch today, with the all-powerful press release, some begging e-mails to influentials in the search & tech space asking them to give it some love, and a few intros on Webmaster forums.

Nothing earth-shattering has yet occurred based on this effort, but it felt good to start trying to get the word out a bit more.

My take from some of the first reactions I’ve gotten is there is enthusiasm for the look of the site (which somewhat surprised me, as it stillneeds a real designer) and the concept overall, but some skepticism about whether Bessed can really be built to a level were it’s comprehensive enough to be useful for the average searcher.

It’s a legitimate question. In my mind, the answer will come if we can show profitability on a smaller scale, because that will convince investors that the model can work. And the truth is, I don’t want to go after investor money until we see some early results and get a feel for whether the idea will pan out. I think it’s a cool idea, but if it can’t make money, we won’t continually throw good money at it and I certainly wouldn’t ask others to do the same.

Bottom line, it’s an interesting idea with potential, but it’s not a new technological breakthrough, so there’s not inherent worth unless a brand is built, and built profitably.

Oh, yeah, here’s the press release if you’re interested:

Bessed.com Introduces “Search without the Spam”;
Human-Powered Engine Lets Visitors Add To, Alter Search Results

CLEVELAND, October 3, 2006 – Combating spam with human editors and immediate visitor feedback, Bessed (pronounced “best” and found at http://www.bessed.com) has created a new search model designed to make search more satisfying. Instead of relying on robots to rank sites, Bessed uses living, breathing humans to create search results. Even better, Bessed is built on WordPress blog software, allowing site visitors to add to, subtract from, and re-rank sites via comments they leave directly on the search results page.

“Bessed has found a sweet spot where search, blogging and social media combine,” says Adam Jusko, Founder and CEO of Bessed. “Not quite a traditional search engine, not quite a directory, not quite a wiki, but pulling from the best of each, Bessed is something completely new. The result is a site with the potential to increase search relevancy for visitors while eliminating the frustration that legitimate Webmasters feel when trying to get their sites noticed.”

The Bessed model solves multiple problems that frustrate users of existing search services. Bessed offers:

• Spam-free search results, thanks to human editors
• The ability for searchers to provide immediate feedback, continually improving search results
• The ability for visitors to offer commentary on a person, place or issue in the news. Because Bessed is built on blog software, it allows for conversation in the same way conventional blogs do.
• Free Web site submissions and individual page submissions, with no “sandbox” to escape in order to be included

“Our goal is for Bessed to become a trusted, top-of-mind resource for searchers and Webmasters,” says Jusko. “To accomplish that goal, we need to hear the voices of our visitors. Stop by, give Bessed a spin and tell us how to improve to meet your needs.”

Whaddya think?



  1. I was a guide for About.com back in the “old days” when it was still touting itself as the Human Internet. I can hardly stand to go there today – not knowing which link I click will be an ad or whether any will actually lead to information – so I feel Bessed’s starkness and simplicity is beautiful. This is the right direction, IMO. And there you have my 2 cents worth of venture capital.

  2. Thanks Beverly. I too find About.com a very frustrating and horribly designed place to visit. I was shocked when the New York Times bought it as it seemed so below their standards. It’s not that the content is so bad, it’s that it’s so hard to find amongst the numerous, numerous ads.

  3. Thank you nice report. I have to wait and see. Have to agree never seen anything more slicky-tacky than About.com. Is a Walmart executive human? Technically yes but… Yahoo started as ‘the human internet.’ Got a cult-like following. Then charged $500/year for ‘a chance’ to be listed. Then Google revolutionized everything with an automatic result that worked. Then went corporate. Now they don’t even bother to filter identical results. DMOZ.org–that’s the closest thing. Free listing, all volunteer editing, last I knew. But they could charge $5 or so to be listed, and with this money: give you a chance if you fail–tell you what needs changing–and not take so long–and get rid of the many worms and incompetents. Trouble with this whole planet: it’s all money or it’s all veganistic idealism, no in-between. (Except WordPress of course… for now…)

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