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The Risk of Being a 1 Percenter

January 3, 2007

One of the concepts in the book Citizen Marketers is that the people who take the time to care about your business are the 1 Percenters, as in the other 99% have better things to do.  The 1% thing is traced back to Hell’s Angels in the 70s, people that dropped out of society to ride.

As with everything, the concept got co-opted and now everyone wants to be a 1 Percenter.  Well, not everyone.  But probably more than 1 percent.

All this is a lead in to get you to read this Lewis Green post: Join the 1 Percenters and Risk Success

Being part of the 1% might not be comfortable for everyone, but pushing yourself into it can pay rewards, as Green well points out.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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