The Risk of Being a 1 Percenter

January 3, 2007

One of the concepts in the book Citizen Marketers is that the people who take the time to care about your business are the 1 Percenters, as in the other 99% have better things to do.  The 1% thing is traced back to Hell’s Angels in the 70s, people that dropped out of society to ride.

As with everything, the concept got co-opted and now everyone wants to be a 1 Percenter.  Well, not everyone.  But probably more than 1 percent.

All this is a lead in to get you to read this Lewis Green post: Join the 1 Percenters and Risk Success

Being part of the 1% might not be comfortable for everyone, but pushing yourself into it can pay rewards, as Green well points out.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: