Archive for March, 2007

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Bessed Review on SEO Chat

March 16, 2007

Terri Wells of SEO Chat wrote a kind review of Bessed this week (maybe even too kind considering where the site currently is in its development).

It has certainly sparked some interest and I’m grateful for that, so thanks Terri!

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Looking for Cash, and How to Grow in the Meantime

March 8, 2007

In an ideal world, Bessed would grow its human-powered search engine as follows: hire roughly 80-100 editors who churn out more and more search results pages each day in order to reach a critical mass that makes Bessed a trusted resource for the vast majority of searches that people do.  (To reach that critical mass would take about three years by my  estimates.)

One of the great things about having this many editors devoted to search would be that Bessed could be timely on searches that change often due to frequent news, while also fleshing out the “long tail” of searches—those thousands of searches done each day on topics/companies/people that do not need frequent updates.  The combination of the two would create a tremendous mass of search results that are spam-free, timely, and accurate.

Unfortunately, to do it right requires a lot of money, much more than we have.  And my casual talks with investor types thus far have basically led to the same conclusion—no money until you show some traction, meaning a certain traffic and/or revenue level.  This is especially true in that Bessed does not have a management team with a home run under its belt.  Hit a home run and investors are more likely to back you next time, because, of course, they’ve seen you hit a home run.

So, toward that end, we at Bessed are going to shift our focus a bit.  Instead of trying to be all Bessed could be if done on a wider scale, we are going to focus on the reality of what we can actually accomplish on a smaller scale, with the intention of going bigger once we’ve proven ourselves.

How does that play out?  Less of a focus on timely events.  Less focus on entertainment, politics, etc. and more focus on the long search of what people actually “need.”  In other words, you might “want” to read about Britney Spears, but you “need” information on finding a job or what the explanation might be for that pain in your left ear.

We are going to spend much less time on updating the daily ephemeral “events” and more time on the timeless searches that mean long-term traffic and, most important, higher revenue potential. We need to show more progress on a small scale, and I believe this is the way to accomplish that. We’ll see how it goes.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Book Review–The Playboy Interviews: Movers and Shakers

March 8, 2007

Playboy has been packaging some of their most famous interviews together in a series of recent books, each around a central theme. The Playboy Interviews: Movers and Shakers centers around some of the most successful entrepreneurs and/or business leaders of the last 40 years, and it didn’t disappoint. While there’s nothing new here, the collected interviews of major business leaders, stretching back as far as 1974 to as recent as 2004, is a treat both for its insight into what makes these people tick and the ability it gives us to see if the future played out the way the intervieweees thought it might.

Interviewed in Movers and Shakers are Barry Diller, Calvin Klein, Steve Jobs, Sergey Brin and Larry Page, Jeff Bezos, Hugh Hefner (twice), Leona Helmsley, Donald Trump (twice), Vince McMahon, Ted Turner (twice), Bill Gates, Larry Ellison and Malcolm Forbes.

Most of the interviewees are larger-than-life characters, and these in-depth interviews bring that out.  Perhaps the most entertaining of the subjects is Ted Turner, interviewed originally in 1978, fresh off of having won the America’s Cup yacht race and taking over ownership of the then last-place Atlanta Braves, where he would sit behind home plate with a microphone tied directly into the stadium’s public address system, offering his comments to the few thousand fans that attended Braves games at that time.  Interviewer Peter Ross Range describes the constantly moving, “Mouth of the South” as someone who never stops talking, contining to yell commentary even when on the other side of a closed restroom door.

Interviewed five years later, again by Ross Range, Turner’s fame has grown and he comes across full of stress over competing with the broadcast networks with the recent launch of his Cable News Network (CNN).  Ross Range’s somewhat aggressive questioning of Turner at this time leads to Turner eventually ripping the tape recorder from his hands, destroying the tape and throwing the recorder at the cockpit door of the commercial passenger plane they are flying on at the time.

The Steve Jobs interview takes place in 1985, and it is interesting to hear Jobs talk so accurately of a coming “information highway” and yet so inaccurately of the future of the computer industry—Jobs has Apple and IBM pegged as the only forseeable players in the business; the rise of Microsoft is not yet even a blip on Jobs’ radar screen.

The book’s centerpiece is a 1974 interview with Hugh Hefner, followed by a second interview over 25 years later, in 2000.  In the first Hefner is a relatively young man, still riding high as a trailblazer with Playboy, and loving every minute of it.  In the second, Hefner is a 74-year-old man fresh off a separation with his wife and reclaiming his title as life of the party, extolling the virtues of Viagra and multiple girlfriends less than half his age.  As you might expect, he was still loving every minute of it. Whether you admire or abhor Hefner, it’s difficult to argue that he’s lived the life of many a man’s fantasy.

Movers and Shakers closes out with a 1979 interview with Malcolm Forbes. At first it seems out of place, coming directly on the heels of interviews with software kings Bill Gates and Larry Ellison.  But in fact it’s a great way to end a book such as this, with an unrepentant capitalist celebrating the wonderful life he’s had the opportunity to lead and continuing to chase ever more interesting pursuits (including motorcycles and hot air ballooning). Forbes exemplifies what comes through in most all of these interview subjects—a zest for life and a desire to keep playing the game at the highest level.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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Giving Away Two Joost Invites

March 1, 2007

I’ve got two Joost invites to give away. Be one of the first two to comment on the Joost page on Bessed & I’ll give one of the Joost invitations to little old you, so you can check out the new interactive TV product while its still in private beta.

UPDATE: I just got one more, so although the first two were taken, there’s now one more.