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My Week as Michael Arrington

September 5, 2007

When you’re small and want attention, sometimes you do silly things.

After reading a post last week at TechCrunch called “Attack of the Fake Bloggers”, I got an idea. A wonderful, awful idea. How could it be that TechCrunch was chronicling Fake Steve Jobs and the like, yet no fake Michael Arrington (TechCrunch’s founder if you don’t know) existed?

So I started thinking about a day in the life of Michael Arrington and my first thought was Arrington sitting at breakfast analyzing a banana as if it was a Web 2.0 company. That thought turned into this post, and CrunchFood was born. Arrington himself was nice enough to mention the site, which spurred blog mentions from Fortune, Wired, WSJ’s All Things D, Valleywag and a number of other sites. Much traffic ensued, to my amazement and delight.

It was a lot of fun, but, alas, I have a day job, and I liked the eight or nine posts so much that anything more seemed as though it would ruin the fun. I could’ve come up with dozens of more titles like “Turkey, A Chicken Clone” and had a good time creating fake IMs in which Arrington gets annoyed at Jason Calacanis for saying Mahalo all the time, but, really, what was the point? As a reader, you got the joke; no need to belabor it.

If you happened upon CrunchFood last week, I hope you enjoyed it as much as I enjoyed writing it. If all my work was that much fun, I’d never feel like sticking a pencil in my eye.

e-mail me: adam@bessed.com

Adam Jusko is founder and CEO of Bessed, a Web site promising “search without spam”, thanks to human-edited search results and ongoing visitor feedback. Do a search, offer your comments, submit your site–help create the “bessed” search site in the world.

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One comment

  1. That’s a hell of a story.



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