I Call B.S.: JetrosexualsDecember 19, 2006
The Fast Company blog has a “report” on so-called jetrosexuals who travel worldwide in search of fashion bargains, for example hopping cheap flights to Asia to get cheap knockoffs made of high-end brand fashions, then quickly hopping back on a plane home.
The blog post calls this a trend yet offers not one example of an actual person that does this. I don’t believe this is a trend at all.
Almost every other reference I can find to the term jetrosexual is associated with a Virgin Airways promotional campaign that defines jetrosexuals loosely by a set of “commandments” that define them as savvy world travelers. Hopping off a plan to buy a cheap Marc Jacobs suit is not mentioned anywhere in association with this.
I call B.S. on Fast Company. Am I right?
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